Welcome To The Jungle: Amazon Enters Healthcare

March 6, 2018By Kristin BertrandConsumerism in Healthcare No Comments

Previously, we explored why healthcare leaders should take note of digital trends. In that article, we discussed Amazon’s 1492 secretive healthcare initiative. What is the 1492 initiative? According to TechNewsWorld, the 1492 team reportedly has been working on ways to streamline medical records management in order to make the information available to consumers and doctors more … Read More

We Continue to Move Towards Cross-Continuum Patient Engagement

December 28, 2017By Kristin BertrandPatient Journey Mapping and Cross Continuum Patient Engagement No Comments

The shift from fee-for-service to value-based care is creating new market opportunities and major healthcare organizations are seizing those opportunities. In a previous article, we discussed the market implications of the CVS-Aetna merger. This merger promises to be one of many as healthcare organizations scramble to align organizational priorities with the shift to value-based care. … Read More

Social and mHealth: Opportunities for Growth along the Patient Journey

November 22, 2017By Kristin BertrandPatient Journey Mapping and Cross Continuum Patient Engagement No Comments

The patient journey is complex and starts long before a person decides to seek treatment. According to a 2011 Pew study, 80% of Internet users look for health information online, making medical inquiries the third most popular web-based pursuit, following only email and search engine use. Top symptom-related searches involve information about a specific disease … Read More

Moving beyond CAHPS with Cognitive Computing

October 31, 2017By Kristin BertrandArtificial Intelligence, Cognitive Computing and Machine Learning No Comments

Patient experience is a big initiative for many healthcare organizations, so much so that already busy clinicians are being tasked with rounding on patients based on standard and impersonalized questions sets and patients are being emailed the same. These organizations then take that data to make decisions based on those defined questions. But what if … Read More